In Peter Bogdanovich's new film Runnin' Down a Dream, the story of Petty and the Heartbreakers is laid out over four hours, from very humble beginnings in Gainesville, Florida, in the mid-1970s, to superstardom by the early 1980s, to changing the way the record industry does business, to battles with drugs and alcohol, becoming contemporaries with their heroes, to being one of the last bands standing that still remain true to the mission they set out for themselves all those years ago.
Runnin' Down a Dream is both exhaustive and exhilarating. Unlike many rock and roll stories, much of the drama and changes in Petty's keeps coming up to the present day. Which is not to suggest they ever had it easy - battles with the record company started as soon as the band was hitting it big, and twice Petty held his ground and changed the way business was done. The first time, he was seeking independence for himself and his songwriting, not unlike Bruce Springsteen's fabled battles with his former manager, and the second time, he held ground on increases in record prices. Petty wouldn't allow his label to institute an industry-wide price increase on the back of his band's latest highly anticipated release, a battle he won in 1981.
Petty and his bandmates - most notably Mike Campbell, Benmont Tench and Stan Lynch - are forthcoming in this documentary. While the purpose of the film is to celebrate their achievements, it's no puff piece; all the warts and scars are here in plain view, such as Petty and Lynch's disagreements which led to Lynch being fired from the band, the hurt feelings and bitterness over Petty's solo work, and various members' use of drugs, including the death of longtime bassist Howie Epstein in 2003.
The film contains interviews with music industry pros, such as Rick Rubin and Jimmy Iovine (two of the most important players in the business, both of whom produced records for Petty), and other Hall of Fame artists, like George Harrison, Roger McGuinn, Stevie Nicks and Jackson Browne. The band's growth is seen in their collaborations with legends like Bob Dylan and Johnny Cash. Each time the band goes through a period of working with their heroes, you can see them come out different. The film tracks them going from one phase to the next, throughout their career, and the evolution is evident.
One of the most amazing surprises in the movie is the amount of previously unseen footage, very often in the most unlikely of places. The interrogation room in a German airport where the band is questioned on their first tour of Europe? It's here. In the studio with Stevie Nicks recording "Stop Draggin' My Heart Around"? Yup. Recording with Johnny Cash? Check. Fly-on-the-wall stuff at the famed sessions for the Traveling Wilburys? You got it. There's even footage from a meeting with a pissed-off Petty, McGuinn and the A&R man from his record label, who is trying to get them to record a song Petty thinks is a stinker.
The picture that is presented is one of a band - not a group of musicians who have simply played together for a long time, but rather a unified band. There are several times as their story unfolds that you realize the band wouldn't have made it but for Petty's foresight, Campbell's skill, or Tench's tenacity. Credit also goes to original bassist Ron Blair, who (perhaps unknowingly) prevents the band's undoing after Epstein's death by rejoining after 20 years out of the music business. Throughout it all, the music is a constant, as is the band's dedication to it.
Strangely, the distribution for this film is at odds with its subject matter. How is it that the man who held the line against corporate greed when it wanted to increase his album prices by $1 can have the DVD of this film sold exclusively at Best Buy? That action is plainly inconsistent with what we come away from the film knowing about Petty.
That aside, the film itself is one of the great rock and roll documentaries. It may be in excess of four hours, but you'll find yourself not wanting it to end, just to see Petty and his bandmates triumph over adversity and play those great songs from their legendary songbook.
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